How to Market Learning Technology

Top 10 Best Overall LMS Websites

Best Overall LMS Websites

… and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the time, and many of them are willing to “give it away” to grab market share.…

Read More

Top 10 LMS Websites with the Best Content

Best LMS Website Content

… and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other website traffic isn’t important. Your ideal buyer is the one who pays the bills –…

Read More

Top 10 Best Designed LMS Websites

Best LMS Website Designs

How to create a powerful first impression with your website This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and training people to deliver them. When we do a demo, we want complete control…

Read More

This Is Not A List Of The Best Learning Management Systems

Best LMS Websites Introduction

This article was originally published on eLearning Industry If you are looking for a list of top Learning Technology solutions, you’ve come to the wrong place. If you want to know which LMS will work best for your company, do not read this blog. However, if you are a vendor who sells a Learning Management…

Read More

Top 10 Best LMS Websites For SEO

Best LMS Website SEO

What it takes to reach the top of Google search This article was originally published on eLearning Industry We can all agree about the importance of a website for LMS vendors. In today’s environment, a website acts like a business card – it gives credibility and legitimacy. Not only that, the appearance of the site…

Read More

LMS Marketing Tip #9: Every Email Must Add Value

Originally published on www.elearningindustry.com Email marketing is worth your time, for sure. But how do you do it in a positive way, so you don’t annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way Email marketing is not as effective as it used to be. It’s so easy to do and so…

Read More

LMS Marketing Tip #8: Do Demo Webinars … Often!

Originally published on www.elearningindustry.com Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them. Why Offering Demo Webinars is a…

Read More

LMS Marketing Tip #7: Analyst Relations – The Best Word of Mouth

Originally published on www.elearningindustry.com Although customer word-of-mouth is important, don’t forget about analysts. It’s crucial to ally with industry analysts who can help you get the word out rapidly. Analyst Relations is a Critical LMS Marketing Strategy The best marketers I know spend a lot of time measuring what works and what converts leads into sales.…

Read More