Necessity is the mother of invention. In chaotic and desperate times, there are always opportunities.

Two outcomes and one big opportunity: Whether you train employees, customers or association members, there are two emerging trends that present great opportunities in the midst of all this chaos. For twenty years, analysts and prognosticators have said that digital training will replace traditional classroom training, but the actual numbers have never born that out.…

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Win Loss Analysis

Originally published at www.elearningindustry.com A Q&A with Win-Loss Expert Jen Berkley Jackson A typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who you were up against. To learn from these losses, you need answers. I interviewed one of the all-time great…

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persona voice of customer

How using voice of customer and understanding the corporate training buyer persona will change your game By Scott Hornstein Originally published on http://www.hornsteinassociates.com/. The marketplace for professional learning is crowded and supremely competitive, but you’re well aware of that. You have to be different to stand out. What you may not know is that your…

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Originally published on www.learninglight.com Most of my first two years of LMS marketing in Europe were spent beating my head against a wall. I knew it would be hard, and different from marketing to US buyers, so I went in with an open mind and tried to not assume anything. But it was still a…

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Best Overall LMS Websites

… and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the time, and many of them are willing to “give it away” to grab market share.…

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Best LMS Website Content

… and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other website traffic isn’t important. Your ideal buyer is the one who pays the bills –…

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Best LMS Website Designs

… and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and training people to deliver them. When we do a demo, we want complete control of…

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