Helping learning technology and training companies accelerate growth

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The Ultimate Guide to LMS Marketing

Learn the 10 Marketing Strategies that No Learning Tech Vendor Can Live Without

"Gordon has a comprehensive understanding of the training industry and created a highly customized marketing program for us that has transformed our business." Ian Huckabee | Principled Technologies

"Gordon was able to quickly assess our needs, positioning and guide me to the highest ROI marketing strategy and activities. Gordon is part of our secret sauce and has helped us punch above our weight." Cam Tripp | Savvy Leadership

“Gordon is the strongest marketing person I've ever known. He has the ability to analyze complex solutions and break them into simple, easy to understand marketing messages and programs. The results of our programs have been amazing.” Tom Bronikowski 

Generate qualified, targeted leads

Deliver a message that sells

Get the analysts on your side

Marketing solutions that move you to the top of the learning market

Our specialty is designing transformative marketing strategies that generate qualified sales opportunities that grow your business.

We employ the latest digital marketing channels, coupled with traditional techniques to achieve industry-leading brand awareness, widespread web presence with high-impact content and messaging.

About Gordon L. Johnson

For over twenty years, he's helped grow all sorts of training and tech companies in the corporate learning space, including learning management systems, custom eLearning, off-the-shelf content, training delivery, etc. He’s done pretty much every marketing strategy and tactic there is, so he’ll make sure you focus your efforts on what works.

Featured Clients

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Client Testimonials

“The year before we began working with Gordon, our revenue grew by 28% over the previous year. Working with Gordon helped us to accelerate that growth. Equally important, he has saved us time and money by generously sharing with us the many resources he has in the training industry – resources that we may never have found ourselves.” Nat Dunn | Webucator

Gordon L Johnson | Headshot | LMS Marketing Consultant

“Gordon is a marketing wizard with incredible insight into how to create brand awareness, generate strategic business, and drive revenue. In addition to his irreplaceable experience in the learning, LMS, and HCM industry.” Caleb Johnson | TTec

"I have seen Gordon reinvigorate learning organizations (including my own) and achieve quantum growth and exposure through his marketing expertise." Cevin Owens | McKinsey

“Gordon is marketing. His ability to stay one step ahead of the general marketing trends helped Expertus stand out in the sea of LMS vendors.” Calvin Choi | Expertus


LMS Marketing Tip #4: One Great Lead Is All It Takes

By Gordon Johnson

Originally published on Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to LMS lead generation. Why…

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LMS Marketing Tip #3: When customers succeed, so do you

By Gordon Johnson

Originally published on There’s an amazing amount of competition out there, which means to be competitive, LMS vendors must be great at satisfying customers. One way to do it is through marketing. In this article, I’ll share ways that…

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LMS Marketing Tip #2 – Keep A Close Eye on Who Visits Your Website

By Gordon Johnson

Originally published on It’s not enough to merely draw visitors to your LMS site and hope for the best. You need to nurture your leads and develop an effective follow-up strategy. In this article I’ll discuss how to keep…

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LMS Marketing Tip #1: SEO – Get your LMS on all of the software review sites

By Gordon Johnson

Originally published on Your Learning System may be the best there is, but it may get lost in the online crowd if you don’t have a strong web presence. In this article I’ll share tips to make your learning…

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Webinar Best Practices from Sharyn Fitzpatrick of Marcom Gurus

By Gordon Johnson

Webinars are a big part of all of our marketing plans, but few do them as well as Sharyn Fitzpatrick of Marcom Gurus. She helps companies run great webinars and has managed over 2000, so she’s seen just about everything.…

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10 Ways to Grow Your Training Business without Spending a Dime on Marketing

By Gordon Johnson

Years ago, the president of a small software training company asked if it was possible to grow a training business without spending any money on marketing. My gut reaction was simply, “No way!” However, knowing that wasn’t the right answer,…

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How to Engage Learners: 5 Proven Marketing Tactics

By Gordon Johnson

If you manage the budget of a corporate learning program, you probably wish you didn’t have to spend any of that money on marketing. People in training naturally want to focus their efforts on creating compelling learning experiences and content,…

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5 Ways to Increase Your Best Leads: Customer Referrals

By Gordon Johnson

It doesn’t take long to learn that your best leads are referrals from your customers. No other lead source comes close. When one of your clients refers you, they’re usually doing it because there’s a real opportunity there. Also, their…

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