Top 10 Best Designed LMS Websites
… and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and training people to deliver them. When we do a demo, we want complete control of…
Read MoreThe Best Trade Show Booths at the ATD Expo: LMS & Learning Platforms
A lot of time and resources go into exhibiting at a trade show. Everyone wants to get it right and show a return. But what does it take? Is it a beauty contest? Should you give away more swag? Do you need to staff the booth with aggressive salespeople? Or, as I recommend, is it…
Read MoreLMS Marketing Tip #10: Build Your Content Marketing Around One eBook
Originally published on www.elearningindustry.com To survive in the LMS marketplace, you have to produce lots of free content to attract search engines and buyers to your website. But LMS content marketing is extremely time-consuming and without a long term plan, it can consume all your resources. There is one way to create a lot of…
Read MoreLMS Marketing Tip #9: Every Email Must Add Value
Originally published on www.elearningindustry.com LMS eMail marketing is worth your time, for sure. But how do you do it in a positive way, so you don’t annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way LMS Email marketing is not as effective as it used to be. It’s so easy to…
Read MoreLMS Marketing Tip #8: Do Demo Webinars … Often!
Originally published on www.elearningindustry.com Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them. Why Offering Demo Webinars is a…
Read MoreLMS Marketing Tip #7: Analyst Relations – The Best Word of Mouth
Originally published on www.elearningindustry.com Although customer word-of-mouth is important, don’t forget about LMS analyst relations. It’s crucial to ally with industry analysts who can help you get the word out quickly. LMS Analyst Relations is a Critical Marketing Strategy The best marketers I know spend a lot of time measuring what works and what converts leads…
Read MoreLMS Marketing Tip #6: Spend 50% of Your Marketing Time on Your Value Proposition
Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid LMS value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why…
Read MoreLMS Marketing Tip #5: Exhibiting at LMS Conferences – Focus on Fewer and Better Leads
Originally published on www.elearningindustry.com It’s important to market your Learning Management System at LMS conferences and trade shows. But you’ve got to do it well AND in moderation. Tradeshows are an LMS Marketing Staple Let me start by saying that a lot of LMS buyers go to learning industry conferences to search for an LMS. So,…
Read MoreLMS Marketing Tip #4: One Great Lead Is All It Takes
Originally published on www.elearningindustry.com Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to LMS lead generation. Why Focusing Only on Quality Leads is a Make or Break LMS Lead Generation Strategy Does…
Read MoreLMS Marketing Tip #3: When customers succeed, so do you
Originally published on www.elearningindustry.com There’s an amazing amount of competition out there, which means to be competitive, LMS vendors must be great at satisfying customers. One way to do it is through marketing. In this article, I’ll share ways that the marketing department can influence customer success. Marketing does have a role in LMS customer…
Read More