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"Gordon has a comprehensive understanding of the training industry and created a highly customized marketing program for us that has transformed our business." Ian Huckabee | Principled Technologies
"Gordon was able to quickly assess our needs, positioning and guide me to the highest ROI marketing strategy and activities. Gordon is part of our secret sauce and has helped us punch above our weight." Cam Tripp | Savvy Leadership
“Gordon is the strongest marketing person I've ever known. He has the ability to analyze complex solutions and break them into simple, easy to understand marketing messages and programs. The results of our programs have been amazing.” Tom Bronikowski
Generate high-quality, targeted leads to connect with your ideal customers
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Client Testimonials
“The year before we began working with Gordon, our revenue grew by 28% over the previous year. Working with Gordon helped us to accelerate that growth. Equally important, he has saved us time and money by generously sharing with us the many resources he has in the training industry – resources that we may never have found ourselves.” Nat Dunn | Webucator
“Gordon is a marketing wizard with incredible insight into how to create brand awareness, generate strategic business, and drive revenue. In addition to his irreplaceable experience in the learning, LMS, and HCM industry.” Caleb Johnson | TTec
"I have seen Gordon reinvigorate learning organizations (including my own) and achieve quantum growth and exposure through his marketing expertise." Cevin Owens | McKinsey
“Gordon is marketing. His ability to stay one step ahead of the general marketing trends helped Expertus stand out in the sea of LMS vendors.” Calvin Choi | Expertus
Blog
How to grow a training business: Marketing solutions for your 5 biggest challenges
Last month, we asked you what challenges you face in growing your training business and what solutions work for you. Here are the top five things we learned from what you had to say. #1 Challenge. I can’t find enough…
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The Silver Lining that Training Companies Need to Act on Now
Two outcomes and one big opportunity: Whether you train employees, customers or association members, there are two emerging trends that present great opportunities in the midst of all this chaos. For twenty years, analysts and prognosticators have said that digital…
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Infographic: 10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Top 10 things to do with no marketing budget: How is it possible to grow a training business without spending anything on marketing? Some of the best marketing ideas I’ve ever seen didn’t cost a thing. And, you should do…
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How to Use Win-Loss Analysis to Grow Your LMS Business
Originally published at www.elearningindustry.com A Q&A with Win-Loss Expert Jen Berkley Jackson A typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who you were up against.…
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Know Thy Prospect. Know Thy Customer.
How using voice of customer and understanding the corporate training buyer persona will change your game By Scott Hornstein Originally published on http://www.hornsteinassociates.com/. The marketplace for professional learning is crowded and supremely competitive, but you’re well aware of that. You…
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How ABM Can Give Professional Training Companies An Edge That Few Others Have
Originally published on http://www.hornsteinassociates.com/. If you are a for-profit learning marketer, ABM has to be an essential part of your marketing mix. The practical application of ABM (Account Based Marketing) is the penetration of a targeted client. To wit –…
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Top 10 LMS Websites with the Best Content
… and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other…
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Top 10 Best Designed LMS Websites
… and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and…
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The Best Trade Show Booths at the ATD Expo: LMS & Learning Platforms
A lot of time and resources go into exhibiting at a trade show. Everyone wants to get it right and show a return. But what does it take? Is it a beauty contest? Should you give away more swag? Do…
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Marketing Tip #8: Do Demo Webinars … Often!
Originally published on www.elearningindustry.com Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips…
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