Helping learning technology and training companies accelerate growth

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The Ultimate Guide to LMS Marketing

Learn the 10 Marketing Strategies that No Learning Tech Vendor Can Live Without

"Gordon has a comprehensive understanding of the training industry and created a highly customized marketing program for us that has transformed our business." Ian Huckabee | Principled Technologies

"Gordon was able to quickly assess our needs, positioning and guide me to the highest ROI marketing strategy and activities. Gordon is part of our secret sauce and has helped us punch above our weight." Cam Tripp | Savvy Leadership

“Gordon is the strongest marketing person I've ever known. He has the ability to analyze complex solutions and break them into simple, easy to understand marketing messages and programs. The results of our programs have been amazing.” Tom Bronikowski 

Generate qualified, targeted leads

Deliver a message that sells

Get the analysts on your side

Marketing solutions that move you to the top of the learning market

Our specialty is designing transformative marketing strategies that generate qualified sales opportunities that grow your business.

We employ the latest digital marketing channels, coupled with traditional techniques to achieve industry-leading brand awareness, widespread web presence with high-impact content and messaging.

About Gordon L. Johnson

For over twenty years, he's helped grow all sorts of training and tech companies in the corporate learning space, including learning management systems, custom eLearning, off-the-shelf content, training delivery, etc. He’s done pretty much every marketing strategy and tactic there is, so he’ll make sure you focus your efforts on what works.

Featured Clients

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powerround Logo | Client of Gordon L Johnson | LMS Consultant
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Client Testimonials

“The year before we began working with Gordon, our revenue grew by 28% over the previous year. Working with Gordon helped us to accelerate that growth. Equally important, he has saved us time and money by generously sharing with us the many resources he has in the training industry – resources that we may never have found ourselves.” Nat Dunn | Webucator

Gordon L Johnson | Headshot | LMS Marketing Consultant

“Gordon is a marketing wizard with incredible insight into how to create brand awareness, generate strategic business, and drive revenue. In addition to his irreplaceable experience in the learning, LMS, and HCM industry.” Caleb Johnson | TTec

"I have seen Gordon reinvigorate learning organizations (including my own) and achieve quantum growth and exposure through his marketing expertise." Cevin Owens | McKinsey

“Gordon is marketing. His ability to stay one step ahead of the general marketing trends helped Expertus stand out in the sea of LMS vendors.” Calvin Choi | Expertus


Best Overall LMS Websites

Top 10 Best Overall LMS Websites

By Gordon Johnson

… and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the…

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Best LMS Website Content

Top 10 LMS Websites with the Best Content

By Gordon Johnson

… and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other…

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Best LMS Website Designs

Top 10 Best Designed LMS Websites

By Gordon Johnson

… and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and…

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The Best Trade Show Booths at the ATD Expo: LMS & Learning Platforms

By Gordon Johnson

A lot of time and resources go into exhibiting at a trade show. Everyone wants to get it right and show a return. But what does it take? Is it a beauty contest? Should you give away more swag? Do…

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LMS Marketing Tip #10: Build Your Content Marketing Around One eBook

By Gordon Johnson

Originally published on To survive in the LMS marketplace, you have to produce lots of free content to attract search engines and buyers to your website. But LMS content marketing is extremely time-consuming and without a long term plan,…

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LMS Marketing Tip #9: Every Email Must Add Value

By Gordon Johnson

Originally published on LMS eMail marketing is worth your time, for sure. But how do you do it in a positive way, so you don’t annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way…

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LMS Marketing Tip #8: Do Demo Webinars … Often!

By Gordon Johnson

Originally published on Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips…

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LMS Marketing Tip #7: Analyst Relations – The Best Word of Mouth

By Gordon Johnson

Originally published on Although customer word-of-mouth is important, don’t forget about LMS analyst relations. It’s crucial to ally with industry analysts who can help you get the word out quickly. LMS Analyst Relations is a Critical Marketing Strategy The best…

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LMS Marketing Tip #6: Spend 50% of Your Marketing Time on Your Value Proposition

By Gordon Johnson

Originally published on A winning marketing strategy is built around a solid LMS value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll…

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LMS Marketing Tip #5: Exhibiting at LMS Conferences – Focus on Fewer and Better Leads

By Gordon Johnson

Originally published on It’s important to market your Learning Management System at LMS conferences and trade shows. But you’ve got to do it well AND in moderation. Tradeshows are an LMS Marketing Staple Let me start by saying that a…

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