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The Ultimate Guide to LMS Marketing
Learn the 10 Marketing Strategies that No Learning Tech Vendor Can Live Without
"Gordon has a comprehensive understanding of the training industry and created a highly customized marketing program for us that has transformed our business." Ian Huckabee | Principled Technologies
"Gordon was able to quickly assess our needs, positioning and guide me to the highest ROI marketing strategy and activities. Gordon is part of our secret sauce and has helped us punch above our weight." Cam Tripp | Savvy Leadership
“Gordon is the strongest marketing person I've ever known. He has the ability to analyze complex solutions and break them into simple, easy to understand marketing messages and programs. The results of our programs have been amazing.” Tom Bronikowski
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Client Testimonials
“The year before we began working with Gordon, our revenue grew by 28% over the previous year. Working with Gordon helped us to accelerate that growth. Equally important, he has saved us time and money by generously sharing with us the many resources he has in the training industry – resources that we may never have found ourselves.” Nat Dunn | Webucator
“Gordon is a marketing wizard with incredible insight into how to create brand awareness, generate strategic business, and drive revenue. In addition to his irreplaceable experience in the learning, LMS, and HCM industry.” Caleb Johnson | TTec
"I have seen Gordon reinvigorate learning organizations (including my own) and achieve quantum growth and exposure through his marketing expertise." Cevin Owens | McKinsey
“Gordon is marketing. His ability to stay one step ahead of the general marketing trends helped Expertus stand out in the sea of LMS vendors.” Calvin Choi | Expertus
Blog
Webinar Best Practices from Sharyn Fitzpatrick of Marcom Gurus
Webinars are a big part of all of our marketing plans, but few do them as well as Sharyn Fitzpatrick of Marcom Gurus. She helps companies run great webinars and has managed over 2000, so she’s seen just about everything.…
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10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Years ago, the president of a small software training company asked if it was possible to grow your business without spending any money on marketing. My gut reaction was simply, “No way!” However, knowing that wasn’t the right answer, I…
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How to Engage Learners: 5 Proven Marketing Tactics
Do you manage the budget of a corporate learning program? If so, you probably wish you didn’t need to spend any of that money on marketing. People in training naturally want to focus their effort on creating compelling learning experiences,…
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5 Ways to Increase Your Best Leads: Customer Referrals
It doesn’t take long to learn that your best leads are referrals. When one of your clients refers you to a colleague, they’re usually doing it because there’s a real opportunity there. Also, their colleague’s company is usually similar to…
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