How to grow a training business: Marketing solutions for your 5 biggest challenges

By Gordon Johnson | July 15, 2022 |
marketing ideas for training courses

Last month, we asked you what challenges you face in growing your training business and what solutions work for you. Here are the top five things we learned from what you had to say. #1 Challenge.  I can’t find enough good training leads. A large majority of you said that your biggest challenge in growing…

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The Silver Lining that Training Companies Need to Act on Now

By Gordon Johnson | March 19, 2020 |
Necessity is the mother of invention. In chaotic and desperate times, there are always opportunities.

Two outcomes and one big opportunity: Whether you train employees, customers or association members, there are two emerging trends that present great opportunities in the midst of all this chaos. For twenty years, analysts and prognosticators have said that digital training will replace traditional classroom training, but the actual numbers have never born that out.…

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Infographic: 10 Ways to Grow Your Training Business without Spending a Dime on Marketing

By Gordon Johnson | November 1, 2019 |
grow training company

Top 10 things to do with no marketing budget: How is it possible to grow a training business without spending anything on marketing? Some of the best marketing ideas I’ve ever seen didn’t cost a thing. And, you should do the free things first anyway, because they’re the foundation of your marketing program. 1. Develop…

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How to Use Win-Loss Analysis to Grow Your LMS Business

By Gordon Johnson | July 12, 2019 |
Win Loss Analysis

Originally published at A Q&A with Win-Loss Expert Jen Berkley Jackson A typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who you were up against. To learn from these losses, you need answers. I interviewed one of the all-time great…

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Know Thy Prospect. Know Thy Customer.

By Scott Hornstein | July 9, 2019 |
persona voice of customer

How using voice of customer and understanding the corporate training buyer persona will change your game By Scott Hornstein Originally published on The marketplace for professional learning is crowded and supremely competitive, but you’re well aware of that. You have to be different to stand out. What you may not know is that your…

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Top 10 LMS Websites with the Best Content

By Gordon Johnson | June 10, 2019 |
Best LMS Website Content

… and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other website traffic isn’t important. Your ideal buyer is the one who pays the bills –…

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Top 10 Best Designed LMS Websites

By Gordon Johnson | June 10, 2019 |
Best LMS Website Designs

… and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and training people to deliver them. When we do a demo, we want complete control of…

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The Best Trade Show Booths at the ATD Expo: LMS & Learning Platforms

By Gordon Johnson | May 28, 2019 |

A lot of time and resources go into exhibiting at a trade show. Everyone wants to get it right and show a return. But what does it take? Is it a beauty contest? Should you give away more swag? Do you need to staff the booth with aggressive salespeople? Or, as I recommend, is it…

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Marketing Tip #8: Do Demo Webinars … Often!

By Gordon Johnson | March 8, 2019 |

Originally published on Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them. Why Offering Demo Webinars is a…

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