Unlocking AI’s Potential for Content Marketing in Training and Learning Tech Companies

By Scott Hornstein | September 11, 2023 |
generative AI robot piano

To get good answers from AI, you need to ask the right questions.

Read More

Developing Content with Generative AI: Expert Panel Insights

By Gordon Johnson | September 8, 2023 |
AI generated video content marketing

The rapid growth and development of artificial intelligence have birthed a subfield that’s reshaping content creation as we know it: generative AI.

Read More

The Guide to Supercharging Content Marketing with Generative AI

By Gordon Johnson | September 5, 2023 |

By embracing AI strategically and staying at the forefront of technological advancements, you can unlock the power of Generative AI and propel your content marketing efforts to new heights of success.

Read More

Content Marketing Tip #10: Build Your Content Marketing Around One eBook

By Gordon Johnson | March 3, 2023 |

Originally published on www.elearningindustry.com To survive in the LMS marketplace, you have to produce lots of free content to attract search engines and buyers to your website. But LMS content marketing is extremely time-consuming and without a long term plan, it can consume all your resources. There is one way to create a lot of…

Read More

5 Easy Steps for Home-Grown SEO

By Gordon Johnson | January 17, 2023 |
5 easy steps for Home-Grown SEO

How to dramatically increase qualified traffic to your website, without spending a dime We’d like to suggest a minimal effort that can bring big traffic to your website. It’s called a Super Extraordinary Opportunity, or SEO. Most know this as Search Engine Optimization, but few understand what it does or how it works. Many don’t…

Read More

Marketing Tip #9: Every Email Must Add Value

By Gordon Johnson | January 15, 2023 |

Originally published on www.elearningindustry.com LMS eMail marketing is worth your time, for sure. But how do you do it in a positive way, so you don’t annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way LMS Email marketing is not as effective as it used to be. It’s so easy to…

Read More

Marketing Tip #6: Spend 50% of Your Marketing Time on Your Value Proposition

By Gordon Johnson | December 1, 2022 |

Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid LMS value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why…

Read More

Marketing Tip #7: Analyst Relations – The Best Word of Mouth

By Gordon Johnson | August 6, 2022 |

Originally published on www.elearningindustry.com Although customer word-of-mouth is important, don’t forget about LMS analyst relations. It’s crucial to ally with industry analysts who can help you get the word out quickly. LMS Analyst Relations is a Critical Marketing Strategy The best marketers I know spend a lot of time measuring what works and what converts leads…

Read More

Top 10 Best Overall LMS Websites

By Gordon Johnson | August 1, 2022 |
Best Overall LMS Websites

… and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the time, and many of them are willing to “give it away” to grab market share.…

Read More

6 Keys to Successful Tech Marketing in Europe

By Gordon Johnson | July 25, 2022 |

Originally published on www.learninglight.com Most of my first two years of LMS marketing in Europe were spent beating my head against a wall. I knew it would be hard, and different from marketing to US buyers, so I went in with an open mind and tried to not assume anything. But it was still a…

Read More