Messaging

Know Thy Prospect. Know Thy Customer.

persona voice of customer

How using voice of customer and understanding the corporate training buyer persona will change your game By Scott Hornstein Originally published on http://www.hornsteinassociates.com/. The marketplace for professional learning is crowded and supremely competitive, but you’re well aware of that. You have to be different to stand out. What you may not know is that your…

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LMS Marketing Tip #6: Spend 50% of Your Marketing Time on Your Value Proposition

Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid LMS value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why…

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