Marketing Strategy
How to grow a training business: Marketing solutions for your 5 biggest challenges
Last month, we asked you what challenges you face in growing your training business and what solutions work for you. Here are the top five things we learned from what you had to say. #1 Challenge. I can’t find enough good training leads. A large majority of you said that your biggest challenge in growing…
Read MoreThe Silver Lining that Training Companies Need to Act on Now
Two outcomes and one big opportunity: Whether you train employees, customers or association members, there are two emerging trends that present great opportunities in the midst of all this chaos. For twenty years, analysts and prognosticators have said that digital training will replace traditional classroom training, but the actual numbers have never born that out.…
Read MoreInfographic: 10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Top 10 things to do with no marketing budget: How is it possible to grow a training business without spending anything on marketing? Some of the best marketing ideas I’ve ever seen didn’t cost a thing. And, you should do the free things first anyway, because they’re the foundation of your marketing program. 1. Develop…
Read MoreHow to Use Win-Loss Analysis to Grow Your LMS Business
Originally published at www.elearningindustry.com A Q&A with Win-Loss Expert Jen Berkley Jackson A typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who you were up against. To learn from these losses, you need answers. I interviewed one of the all-time great…
Read MoreHow ABM Can Give Professional Training Companies An Edge That Few Others Have
Originally published on http://www.hornsteinassociates.com/. If you are a for-profit learning marketer, ABM has to be an essential part of your marketing mix. The practical application of ABM (Account Based Marketing) is the penetration of a targeted client. To wit – if you have every reason to believe that Company A is a prime candidate for…
Read More10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Years ago, the president of a small software training company asked if it was possible to grow a training business without spending any money on marketing. My gut reaction was simply, “No way!” However, knowing that wasn’t the right answer, I gave it more thought and it dawned on me that some of the best…
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