Lead Generation
How ABM Can Give Professional Training Companies An Edge That Few Others Have
Originally published on http://www.hornsteinassociates.com/. If you are a for-profit learning marketer, ABM has to be an essential part of your marketing mix. The practical application of ABM (Account Based Marketing) is the penetration of a targeted client. To wit – if you have every reason to believe that Company A is a prime candidate for…
Read MoreMarketing Tip #4: One Great Lead Is All It Takes
Originally published on www.elearningindustry.com Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to LMS lead generation. Why Focusing Only on Quality Leads is a Make or Break LMS Lead Generation Strategy Does…
Read More