Posts by Gordon Johnson
LMS Marketing Tip #2 – Keep A Close Eye on Who Visits Your Website
Originally published on www.elearningindustry.com It’s not enough to merely draw visitors to your LMS site and hope for the best. You need to nurture your leads and develop an effective follow-up strategy. In this article I’ll discuss how to keep a close eye on who visits your website so that you can boost conversion rates.…
Read MoreLMS Marketing Tip #1: SEO – Get your LMS on all of the software review sites
Originally published on www.elearningindustry.com Your Learning System may be the best there is, but it may get lost in the online crowd if you don’t have a strong web presence. In this article I’ll share tips to make your learning system easy to find, even if the LMS SEO competition is steep. Why SEO Is…
Read MoreWebinar Best Practices from Sharyn Fitzpatrick of Marcom Gurus
Webinars are a big part of all of our marketing plans, but few do them as well as Sharyn Fitzpatrick of Marcom Gurus. She helps companies run great webinars and has managed over 2000, so she’s seen just about everything. I wanted to learn from Sharyn how to create a great webinar and how to…
Read More10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Years ago, the president of a small software training company asked if it was possible to grow a training business without spending any money on marketing. My gut reaction was simply, “No way!” However, knowing that wasn’t the right answer, I gave it more thought and it dawned on me that some of the best…
Read MoreHow to Engage Learners: 5 Proven Marketing Tactics
If you manage the budget of a corporate learning program, you probably wish you didn’t have to spend any of that money on marketing. People in training naturally want to focus their efforts on creating compelling learning experiences and content, not “selling” those experiences. But, no matter how phenomenal your training content is, learning doesn’t…
Read More5 Ways to Increase Your Best Leads: Customer Referrals
It doesn’t take long to learn that your best leads are referrals from your customers. No other lead source comes close. When one of your clients refers you, they’re usually doing it because there’s a real opportunity there. Also, their colleague’s company is usually similar to theirs –similar size, culture, and usually needs the same…
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