Posts by Gordon Johnson

LMS Marketing Tip #6: The Best Way to Spend 50% of Your Marketing Time

Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why Your…

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LMS Marketing Tip #4: One Great Lead Is All It Takes

Originally published on www.elearningindustry.com Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to marketing leads. Why Focusing Only on Quality Leads is a Make or Break LMS Marketing Strategy Does this sound…

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LMS Marketing Tip #3: When customers succeed, so do you

Originally published on www.elearningindustry.com There’s an amazing amount of competition out there, which means to be competitive, learning platform vendors must be better at satisfying customers. One way to do it is through marketing. In this article, I’ll share ways that the marketing department can influence customer success. Marketing does have a role in customer…

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How to Engage Learners: 5 Proven Marketing Tactics

If you manage the budget of a corporate learning program, you probably wish you didn’t have to spend any of that money on marketing. People in training naturally want to focus their efforts on creating compelling learning experiences and content, not “selling” those experiences. But, no matter how phenomenal your training content is, learning doesn’t…

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5 Ways to Increase Your Best Leads: Customer Referrals

It doesn’t take long to learn that your best leads are referrals from your customers. No other lead source comes close. When one of your clients refers you, they’re usually doing it because there’s a real opportunity there. Also, their colleague’s company is usually similar to theirs –similar size, culture, and usually needs the same…

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