Posts by Gordon Johnson
LMS Marketing Tip #7: Analyst Relations – The Best Word of Mouth
Originally published on www.elearningindustry.com Although customer word-of-mouth is important, don’t forget about LMS analyst relations. It’s crucial to ally with industry analysts who can help you get the word out quickly. LMS Analyst Relations is a Critical Marketing Strategy The best marketers I know spend a lot of time measuring what works and what converts leads…
Read MoreLMS Marketing Tip #6: Spend 50% of Your Marketing Time on Your Value Proposition
Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid LMS value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why…
Read MoreLMS Marketing Tip #5: Exhibiting at LMS Conferences – Focus on Fewer and Better Leads
Originally published on www.elearningindustry.com It’s important to market your Learning Management System at LMS conferences and trade shows. But you’ve got to do it well AND in moderation. Tradeshows are an LMS Marketing Staple Let me start by saying that a lot of LMS buyers go to learning industry conferences to search for an LMS. So,…
Read MoreLMS Marketing Tip #4: One Great Lead Is All It Takes
Originally published on www.elearningindustry.com Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to LMS lead generation. Why Focusing Only on Quality Leads is a Make or Break LMS Lead Generation Strategy Does…
Read MoreLMS Marketing Tip #3: When customers succeed, so do you
Originally published on www.elearningindustry.com There’s an amazing amount of competition out there, which means to be competitive, LMS vendors must be great at satisfying customers. One way to do it is through marketing. In this article, I’ll share ways that the marketing department can influence customer success. Marketing does have a role in LMS customer…
Read MoreLMS Marketing Tip #2 – Keep A Close Eye on Who Visits Your Website
Originally published on www.elearningindustry.com It’s not enough to merely draw visitors to your LMS site and hope for the best. You need to nurture your leads and develop an effective follow-up strategy. In this article I’ll discuss how to keep a close eye on who visits your website so that you can boost conversion rates.…
Read MoreLMS Marketing Tip #1: SEO – Get your LMS on all of the software review sites
Originally published on www.elearningindustry.com Your Learning System may be the best there is, but it may get lost in the online crowd if you don’t have a strong web presence. In this article I’ll share tips to make your learning system easy to find, even if the LMS SEO competition is steep. Why SEO Is…
Read MoreWebinar Best Practices from Sharyn Fitzpatrick of Marcom Gurus
Webinars are a big part of all of our marketing plans, but few do them as well as Sharyn Fitzpatrick of Marcom Gurus. She helps companies run great webinars and has managed over 2000, so she’s seen just about everything. I wanted to learn from Sharyn how to create a great webinar and how to…
Read More10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Years ago, the president of a small software training company asked if it was possible to grow a training business without spending any money on marketing. My gut reaction was simply, “No way!” However, knowing that wasn’t the right answer, I gave it more thought and it dawned on me that some of the best…
Read MoreHow to Engage Learners: 5 Proven Marketing Tactics
If you manage the budget of a corporate learning program, you probably wish you didn’t have to spend any of that money on marketing. People in training naturally want to focus their efforts on creating compelling learning experiences and content, not “selling” those experiences. But, no matter how phenomenal your training content is, learning doesn’t…
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