Posts by Gordon Johnson
LMS Marketing Tip #6: The Best Way to Spend 50% of Your Marketing Time
Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why Your…
Read MoreLMS Marketing Tip #5: Exhibiting at Conferences – Focus on Fewer and Better Leads
Originally published on www.elearningindustry.com It’s important to market your Learning Management System at conferences and trade shows. But you’ve got to do it well AND in moderation. Conferences are an LMS Marketing Staple Let me start by saying that a lot of learning tech buyers go to conferences to search for an LMS. So, if they…
Read MoreLMS Marketing Tip #4: One Great Lead Is All It Takes
Originally published on www.elearningindustry.com Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to marketing leads. Why Focusing Only on Quality Leads is a Make or Break LMS Marketing Strategy Does this sound…
Read MoreLMS Marketing Tip #3: When customers succeed, so do you
Originally published on www.elearningindustry.com There’s an amazing amount of competition out there, which means to be competitive, learning platform vendors must be better at satisfying customers. One way to do it is through marketing. In this article, I’ll share ways that the marketing department can influence customer success. Marketing does have a role in customer…
Read MoreLMS Marketing Tip #2 – Keep A Close Eye on Who Visits Your Website
Originally published on www.elearningindustry.com It’s not enough to merely draw visitors in and hope for the best. You need to nurture your leads and develop an effective follow-up strategy. In this article I’ll discuss how to keep a close eye on who visits your website so that you can boost conversion rates. Knowing Who’s Visiting…
Read MoreLMS Marketing Tip #1: SEO – Get your LMS on all of the software review sites
Originally published on www.elearningindustry.com Your Learning System may be the best there is, but it may get lost in the online crowd if you don’t have a strong web presence. In this article I’ll share tips to make your learning system easy to find, even if the SEO competition is steep. Why SEO Is Crucial…
Read MoreWebinar Best Practices from Sharyn Fitzpatrick of Marcom Gurus
Webinars are a big part of all of our marketing plans, but few do them as well as Sharyn Fitzpatrick of Marcom Gurus. She helps companies run great webinars and has managed over 2000, so she’s seen just about everything. I wanted to learn from Sharyn how to create a great webinar and how to…
Read More10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Years ago, the president of a small software training company asked if it was possible to grow your business without spending any money on marketing. My gut reaction was simply, “No way!” However, knowing that wasn’t the right answer, I gave it more thought and it dawned on me that some of the best marketing…
Read MoreHow to Engage Learners: 5 Proven Marketing Tactics
If you manage the budget of a corporate learning program, you probably wish you didn’t have to spend any of that money on marketing. People in training naturally want to focus their efforts on creating compelling learning experiences and content, not “selling” those experiences. But, no matter how phenomenal your training content is, learning doesn’t…
Read More5 Ways to Increase Your Best Leads: Customer Referrals
It doesn’t take long to learn that your best leads are referrals from your customers. No other lead source comes close. When one of your clients refers you, they’re usually doing it because there’s a real opportunity there. Also, their colleague’s company is usually similar to theirs –similar size, culture, and usually needs the same…
Read More