Posts by Gordon Johnson
Top 10 Best Designed LMS Websites
… and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and training people to deliver them. When we do a demo, we want complete control of…
Read MoreThe Best Trade Show Booths at the ATD Expo: LMS & Learning Platforms
A lot of time and resources go into exhibiting at a trade show. Everyone wants to get it right and show a return. But what does it take? Is it a beauty contest? Should you give away more swag? Do you need to staff the booth with aggressive salespeople? Or, as I recommend, is it…
Read MoreLMS Marketing Tip #9: Every Email Must Add Value
Originally published on www.elearningindustry.com LMS eMail marketing is worth your time, for sure. But how do you do it in a positive way, so you don’t annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way LMS Email marketing is not as effective as it used to be. It’s so easy to…
Read MoreLMS Marketing Tip #8: Do Demo Webinars … Often!
Originally published on www.elearningindustry.com Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them. Why Offering Demo Webinars is a…
Read MoreLMS Marketing Tip #6: Spend 50% of Your Marketing Time on Your Value Proposition
Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid LMS value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why…
Read MoreLMS Marketing Tip #5: Exhibiting at LMS Conferences – Focus on Fewer and Better Leads
Originally published on www.elearningindustry.com It’s important to market your Learning Management System at LMS conferences and trade shows. But you’ve got to do it well AND in moderation. Tradeshows are an LMS Marketing Staple Let me start by saying that a lot of LMS buyers go to learning industry conferences to search for an LMS. So,…
Read MoreLMS Marketing Tip #4: One Great Lead Is All It Takes
Originally published on www.elearningindustry.com Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to LMS lead generation. Why Focusing Only on Quality Leads is a Make or Break LMS Lead Generation Strategy Does…
Read MoreLMS Marketing Tip #3: When customers succeed, so do you
Originally published on www.elearningindustry.com There’s an amazing amount of competition out there, which means to be competitive, LMS vendors must be great at satisfying customers. One way to do it is through marketing. In this article, I’ll share ways that the marketing department can influence customer success. Marketing does have a role in LMS customer…
Read MoreLMS Marketing Tip #2 – Keep A Close Eye on Who Visits Your Website
Originally published on www.elearningindustry.com It’s not enough to merely draw visitors to your LMS site and hope for the best. You need to nurture your leads and develop an effective follow-up strategy. In this article I’ll discuss how to keep a close eye on who visits your website so that you can boost conversion rates.…
Read MoreLMS Marketing Tip #1: SEO – Get your LMS on all of the software review sites
Originally published on www.elearningindustry.com Your Learning System may be the best there is, but it may get lost in the online crowd if you don’t have a strong web presence. In this article I’ll share tips to make your learning system easy to find, even if the LMS SEO competition is steep. Why SEO Is…
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