How to Use Win-Loss Analysis to Grow Your LMS Business

Win Loss Analysis

Originally published at A Q&A with Win-Loss Expert Jen Berkley Jackson A typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who you were up against. To learn from these losses, you need answers. I interviewed one of the all-time great…

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Top 10 LMS Websites with the Best Content

Best LMS Website Content

… and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other website traffic isn’t important. Your ideal buyer is the one who pays the bills –…

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Top 10 Best Designed LMS Websites

Best LMS Website Designs

… and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and training people to deliver them. When we do a demo, we want complete control of…

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Marketing Tip #8: Do Demo Webinars … Often!

Originally published on Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them. Why Offering Demo Webinars is a…

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Marketing Tip #4: One Great Lead Is All It Takes

Originally published on Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to LMS lead generation. Why Focusing Only on Quality Leads is a Make or Break LMS Lead Generation Strategy Does…

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LMS Marketing Tip #3: When customers succeed, so do you

Originally published on There’s an amazing amount of competition out there, which means to be competitive, LMS vendors must be great at satisfying customers. One way to do it is through marketing. In this article, I’ll share ways that the marketing department can influence customer success. Marketing does have a role in LMS customer…

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