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Posts by Gordon Johnson

LMS Marketing Tip #8: Do Demo Webinars … Often!

Originally published on Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them. Why Offering Demo Webinars is a…

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LMS Marketing Tip #7: Analyst Relations – The Best Word of Mouth

Originally published on Although customer word-of-mouth is important, don’t forget about LMS analyst relations. It’s crucial to ally with industry analysts who can help you get the word out quickly. LMS Analyst Relations is a Critical Marketing Strategy The best marketers I know spend a lot of time measuring what works and what converts leads…

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LMS Marketing Tip #6: Spend 50% of Your Marketing Time on Your Value Proposition

Originally published on A winning marketing strategy is built around a solid LMS value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why…

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LMS Marketing Tip #4: One Great Lead Is All It Takes

Originally published on Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to LMS lead generation. Why Focusing Only on Quality Leads is a Make or Break LMS Lead Generation Strategy Does…

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LMS Marketing Tip #3: When customers succeed, so do you

Originally published on There’s an amazing amount of competition out there, which means to be competitive, LMS vendors must be great at satisfying customers. One way to do it is through marketing. In this article, I’ll share ways that the marketing department can influence customer success. Marketing does have a role in LMS customer…

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