Posts by Gordon Johnson
The Silver Lining that Training Companies Need to Act on Now
Two outcomes and one big opportunity: Whether you train employees, customers or association members, there are two emerging trends that present great opportunities in the midst of all this chaos. For twenty years, analysts and prognosticators have said that digital training will replace traditional classroom training, but the actual numbers have never born that out.…
Read MoreInfographic: 10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Top 10 things to do with no marketing budget: How is it possible to grow a training business without spending anything on marketing? Some of the best marketing ideas I’ve ever seen didn’t cost a thing. And, you should do the free things first anyway, because they’re the foundation of your marketing program. 1. Develop…
Read MoreHow to grow a training business: Marketing solutions for your 5 biggest challenges
Last month, we asked you what challenges you face in growing your training business and what solutions work for you. Here are the top five things we learned from what you had to say. #1 Challenge. I can’t find enough good training leads. A large majority of you said that your biggest challenge in growing…
Read MoreHow to Use Win-Loss Analysis to Grow Your LMS Business
Originally published at www.elearningindustry.com A Q&A with Win-Loss Expert Jen Berkley Jackson A typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who you were up against. To learn from these losses, you need answers. I interviewed one of the all-time great…
Read More6 Keys to Successful LMS Marketing in Europe
Originally published on www.learninglight.com Most of my first two years of LMS marketing in Europe were spent beating my head against a wall. I knew it would be hard, and different from marketing to US buyers, so I went in with an open mind and tried to not assume anything. But it was still a…
Read MoreTop 10 Best Overall LMS Websites
… and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the time, and many of them are willing to “give it away” to grab market share.…
Read MoreTop 10 LMS Websites with the Best Content
… and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other website traffic isn’t important. Your ideal buyer is the one who pays the bills –…
Read MoreTop 10 Best Designed LMS Websites
… and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and training people to deliver them. When we do a demo, we want complete control of…
Read MoreThe Best Trade Show Booths at the ATD Expo: LMS & Learning Platforms
A lot of time and resources go into exhibiting at a trade show. Everyone wants to get it right and show a return. But what does it take? Is it a beauty contest? Should you give away more swag? Do you need to staff the booth with aggressive salespeople? Or, as I recommend, is it…
Read MoreLMS Marketing Tip #10: Build Your Content Marketing Around One eBook
Originally published on www.elearningindustry.com To survive in the LMS marketplace, you have to produce lots of free content to attract search engines and buyers to your website. But LMS content marketing is extremely time-consuming and without a long term plan, it can consume all your resources. There is one way to create a lot of…
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