Posts by Gordon Johnson
Webinar Best Practices from Sharyn Fitzpatrick of Marcom Gurus
Webinars are a big part of all of our marketing plans, but few do them as well as Sharyn Fitzpatrick of Marcom Gurus. She helps companies run great webinars and has managed over 2000, so she’s seen just about everything. I wanted to learn from Sharyn how to create a great webinar and how to…
Read More10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Years ago, the president of a small software training company asked if it was possible to grow your business without spending any money on marketing. My gut reaction was simply, “No way!” However, knowing that wasn’t the right answer, I gave it more thought and it dawned on me that some of the best marketing…
Read MoreHow to Engage Learners: 5 Proven Marketing Tactics
Do you manage the budget of a corporate learning program? If so, you probably wish you didn’t need to spend any of that money on marketing. People in training naturally want to focus their effort on creating compelling learning experiences, not “selling” those experiences. But, no matter how phenomenal your training content is, learning doesn’t…
Read More5 Ways to Increase Your Best Leads: Customer Referrals
It doesn’t take long to learn that your best leads are referrals. When one of your clients refers you to a colleague, they’re usually doing it because there’s a real opportunity there. Also, their colleague’s company is usually similar to theirs –same size, similar culture, and usually needs the same types of solution. Now that’s…
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