Posts by Gordon Johnson
Top 10 Best Overall LMS Websites
… and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the time, and many of them are willing to “give it away” to grab market share.…
Read MoreTop 10 LMS Websites with the Best Content
… and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other website traffic isn’t important. Your ideal buyer is the one who pays the bills –…
Read MoreTop 10 Best Designed LMS Websites
How to create a powerful first impression with your website This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and training people to deliver them. When we do a demo, we want complete control…
Read MoreThe Best Trade Show Booths at the ATD Expo: LMS & Learning Platforms
A lot of time and resources go into exhibiting at a trade show. Everyone wants to get it right and show a return. But what does it take? Is it a beauty contest? Should you give away more swag? Do you need to staff the booth with aggressive salespeople? Or, as I recommend, is it…
Read MoreLMS Marketing Tip #10: Build Your Content Marketing Around One eBook
Originally published on www.elearningindustry.com To survive in the LMS marketplace, you have to produce lots of free content to attract search engines and buyers to your website. But developing content is extremely time-consuming and without a long term plan, it can consume all your time. There is one way to create a lot of great…
Read MoreLMS Marketing Tip #9: Every Email Must Add Value
Originally published on www.elearningindustry.com Email marketing is worth your time, for sure. But how do you do it in a positive way, so you don’t annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way Email marketing is not as effective as it used to be. It’s so easy to do and so…
Read MoreLMS Marketing Tip #8: Do Demo Webinars … Often!
Originally published on www.elearningindustry.com Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them. Why Offering Demo Webinars is a…
Read MoreLMS Marketing Tip #7: Analyst Relations – The Best Word of Mouth
Originally published on www.elearningindustry.com Although customer word-of-mouth is important, don’t forget about analysts. It’s crucial to ally with industry analysts who can help you get the word out rapidly. Analyst Relations is a Critical LMS Marketing Strategy The best marketers I know spend a lot of time measuring what works and what converts leads into sales.…
Read MoreLMS Marketing Tip #6: The Best Way to Spend 50% of Your Marketing Time
Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why Your…
Read MoreLMS Marketing Tip #5: Exhibiting at Conferences – Focus on Fewer and Better Leads
Originally published on www.elearningindustry.com It’s important to market your Learning Management System at conferences and trade shows. But you’ve got to do it well AND in moderation. Conferences are an LMS Marketing Staple Let me start by saying that a lot of learning tech buyers go to conferences to search for an LMS. So, if they…
Read More