Posts by Gordon Johnson

How to Engage Learners: 5 Proven Marketing Tactics

Do you manage the budget of a corporate learning program? If so, you probably wish you didn’t need to spend any of that money on marketing. People in training naturally want to focus their effort on creating compelling learning experiences, not “selling” those experiences. But, no matter how phenomenal your training content is, learning doesn’t…

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5 Ways to Increase Your Best Leads: Customer Referrals

It doesn’t take long to learn that your best leads are referrals. When one of your clients refers you to a colleague, they’re usually doing it because there’s a real opportunity there. Also, their colleague’s company is usually similar to theirs –same size, similar culture, and usually needs the same types of solution. Now that’s…

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