Posts by Gordon Johnson

Originally published on www.elearningindustry.com Everyone loves free content, but developing content is extremely time-consuming. There is a way to boost your conversion rates with a single downloadable eBook. In this article, I’ll share tips to maximize results with an effective content marketing strategy that hinges on one eBook. Using Content Marketing as an Effective LMS Marketing…

Originally published on www.elearningindustry.com Email marketing is worth your time, for sure. But how do you do it in a positive way, so you don’t annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way Email marketing is not as effective as it used to be. It’s so easy to do and so…

Originally published on www.elearningindustry.com Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them. Why Offering Demo Webinars is a…

Originally published on www.elearningindustry.com Although customer word-of-mouth is important, don’t forget about analysts. It’s crucial to ally with industry analysts who can help you get the word out rapidly. Analyst Relations is a Critical LMS Marketing Strategy The best marketers I know spend a lot of time measuring what works and what converts leads into sales.…

Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why Your…

Originally published on www.elearningindustry.com It’s important to market your Learning Management System at conferences and trade shows. But you’ve got to do it well AND in moderation. Conferences are an LMS Marketing Staple Let me start by saying that a lot of learning tech buyers go to conferences to search for an LMS. So, if they…

Originally published on www.elearningindustry.com Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to marketing leads. Why Focusing Only on Quality Leads is a Make or Break LMS Marketing Strategy Does this sound…

Originally published on www.elearningindustry.com There’s an amazing amount of competition out there, which means to be competitive, learning platform vendors must be better at satisfying customers. One way to do it is through marketing? In this article, I’ll share ways that the marketing department can influence customer success. Marketing does have a role in customer…

Originally published on www.elearningindustry.com It’s not enough to merely draw visitors in and hope for the best. You need to nurture your leads and develop an effective follow-up strategy. In this article I’ll discuss how to keep a close eye on who visits your website so that you can boost conversion rates. Knowing Who’s Visiting…