5 Easy Steps for Home-Grown SEO

5 easy steps for Home-Grown SEO

How to dramatically increase qualified traffic to your website, without spending a dime We’d like to suggest a minimal effort that can bring big traffic to your website. It’s called a Super Extraordinary Opportunity, or SEO. Most know this as Search Engine Optimization, but few understand what it does or how it works. Many don’t…

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LMS Marketing Tip #7: Analyst Relations – The Best Word of Mouth

Originally published on www.elearningindustry.com Although customer word-of-mouth is important, don’t forget about LMS analyst relations. It’s crucial to ally with industry analysts who can help you get the word out quickly. LMS Analyst Relations is a Critical Marketing Strategy The best marketers I know spend a lot of time measuring what works and what converts leads…

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Top 10 Best Overall LMS Websites

Best Overall LMS Websites

… and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the time, and many of them are willing to “give it away” to grab market share.…

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6 Keys to Successful LMS Marketing in Europe

Originally published on www.learninglight.com Most of my first two years of LMS marketing in Europe were spent beating my head against a wall. I knew it would be hard, and different from marketing to US buyers, so I went in with an open mind and tried to not assume anything. But it was still a…

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The Silver Lining that Training Companies Need to Act on Now

Necessity is the mother of invention. In chaotic and desperate times, there are always opportunities.

Two outcomes and one big opportunity: Whether you train employees, customers or association members, there are two emerging trends that present great opportunities in the midst of all this chaos. For twenty years, analysts and prognosticators have said that digital training will replace traditional classroom training, but the actual numbers have never born that out.…

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How to Use Win-Loss Analysis to Grow Your LMS Business

Win Loss Analysis

Originally published at www.elearningindustry.com A Q&A with Win-Loss Expert Jen Berkley Jackson A typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who you were up against. To learn from these losses, you need answers. I interviewed one of the all-time great…

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Know Thy Prospect. Know Thy Customer.

persona voice of customer

How using voice of customer and understanding the corporate training buyer persona will change your game By Scott Hornstein Originally published on http://www.hornsteinassociates.com/. The marketplace for professional learning is crowded and supremely competitive, but you’re well aware of that. You have to be different to stand out. What you may not know is that your…

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