Content Marketing Tip #10: Build Your Content Marketing Around One eBook
Originally published on www.elearningindustry.com To survive in the LMS marketplace, you have to produce lots of free content to attract search engines and buyers to your website. But LMS content marketing is extremely time-consuming and without a long term plan, it can consume all your resources. There is one way to create a lot of…
Read More5 Easy Steps for Home-Grown SEO
How to dramatically increase qualified traffic to your website, without spending a dime We’d like to suggest a minimal effort that can bring big traffic to your website. It’s called a Super Extraordinary Opportunity, or SEO. Most know this as Search Engine Optimization, but few understand what it does or how it works. Many don’t…
Read MoreMarketing Tip #9: Every Email Must Add Value
Originally published on www.elearningindustry.com LMS eMail marketing is worth your time, for sure. But how do you do it in a positive way, so you don’t annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way LMS Email marketing is not as effective as it used to be. It’s so easy to…
Read MoreMarketing Tip #6: Spend 50% of Your Marketing Time on Your Value Proposition
Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid LMS value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging that is the foundation of your marketing program. Why…
Read MoreMarketing Tip #7: Analyst Relations – The Best Word of Mouth
Originally published on www.elearningindustry.com Although customer word-of-mouth is important, don’t forget about LMS analyst relations. It’s crucial to ally with industry analysts who can help you get the word out quickly. LMS Analyst Relations is a Critical Marketing Strategy The best marketers I know spend a lot of time measuring what works and what converts leads…
Read MoreTop 10 Best Overall LMS Websites
… and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the time, and many of them are willing to “give it away” to grab market share.…
Read More6 Keys to Successful Tech Marketing in Europe
Originally published on www.learninglight.com Most of my first two years of LMS marketing in Europe were spent beating my head against a wall. I knew it would be hard, and different from marketing to US buyers, so I went in with an open mind and tried to not assume anything. But it was still a…
Read MoreHow to grow a training business: Marketing solutions for your 5 biggest challenges
Last month, we asked you what challenges you face in growing your training business and what solutions work for you. Here are the top five things we learned from what you had to say. #1 Challenge. I can’t find enough good training leads. A large majority of you said that your biggest challenge in growing…
Read MoreThe Silver Lining that Training Companies Need to Act on Now
Two outcomes and one big opportunity: Whether you train employees, customers or association members, there are two emerging trends that present great opportunities in the midst of all this chaos. For twenty years, analysts and prognosticators have said that digital training will replace traditional classroom training, but the actual numbers have never born that out.…
Read MoreInfographic: 10 Ways to Grow Your Training Business without Spending a Dime on Marketing
Top 10 things to do with no marketing budget: How is it possible to grow a training business without spending anything on marketing? Some of the best marketing ideas I’ve ever seen didn’t cost a thing. And, you should do the free things first anyway, because they’re the foundation of your marketing program. 1. Develop…
Read More