Proven solutions for growth in the LMS and learning technology market

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The Ultimate Guide to LMS Marketing

Learn the 10 Marketing Strategies that No Learning Tech Vendor Can Live Without

"Gordon has a comprehensive understanding of the training industry and created a highly customized marketing program for us that has transformed our business." Ian Huckabee | Principled Technologies

"Gordon was able to quickly assess our needs, positioning and guide me to the highest ROI marketing strategy and activities. Gordon is part of our secret sauce and has helped us punch above our weight." Cam Tripp | Savvy Leadership

“Gordon is the strongest marketing person I've ever known. He has the ability to analyze complex solutions and break them into simple, easy to understand marketing messages and programs. The results of our programs have been amazing.” Tom Bronikowski 

Generate qualified, targeted leads

Deliver a message that sells

Get the analyst community on your side

Marketing solutions to put you on top of the learning tech market

Gordon L. Johnson has been a marketing leader in the corporate L&D industry for over twenty years with the last ten years dedicated to learning technology, so he knows what works, and just as importantly, what doesn’t.

Gordon’s specialty is developing transformative marketing strategies that generate qualified sales opportunities. He employs the latest digital marketing channels, coupled with traditional techniques to achieve industry-leading brand awareness, widespread web presence with high-impact value propositions.

Featured Clients

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Client Testimonials

“The year before we began working with Gordon, our revenue grew by 28% over the previous year. Working with Gordon helped us to accelerate that growth. Equally important, he has saved us time and money by generously sharing with us the many resources he has in the training industry – resources that we may never have found ourselves.” Nat Dunn | Webucator

Gordon L Johnson | Headshot | LMS Marketing Consultant

“Gordon is a marketing wizard with incredible insight into how to create brand awareness, generate strategic business, and drive revenue. In addition to his irreplaceable experience in the learning, LMS, and HCM industry.” Caleb Johnson | TTec

"I have seen Gordon reinvigorate learning organizations (including my own) and achieve quantum growth and exposure through his marketing expertise." Cevin Owens | McKinsey

“Gordon is marketing. His ability to stay one step ahead of the general marketing trends helped Expertus stand out in the sea of LMS vendors.” Calvin Choi | Expertus

Blog

LMS Marketing Tip #10: Build Your Content Marketing Around One eBook

By Gordon Johnson

Originally published on www.elearningindustry.com Everyone loves free content, but developing content is extremely time-consuming. There is a way to boost your conversion rates with a single downloadable eBook. In this article, I’ll share tips to maximize results with an effective…

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LMS Marketing Tip #9: Every Email Must Add Value

By Gordon Johnson

Originally published on www.elearningindustry.com Email marketing is worth your time, for sure. But how do you do it in a positive way, so you don’t annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way Email…

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LMS Marketing Tip #8: Do Demo Webinars … Often!

By Gordon Johnson

Originally published on www.elearningindustry.com Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips…

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LMS Marketing Tip #7: Analyst Relations – The Best Word of Mouth

By Gordon Johnson

Originally published on www.elearningindustry.com Although customer word-of-mouth is important, don’t forget about analysts. It’s crucial to ally with industry analysts who can help you get the word out rapidly. Analyst Relations is a Critical LMS Marketing Strategy The best marketers I…

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LMS Marketing Tip #6: The Best Way to Spend 50% of Your Marketing Time

By Gordon Johnson

Originally published on www.elearningindustry.com A winning marketing strategy is built around a solid value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share…

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LMS Marketing Tip #5: Exhibiting at Conferences – Focus on Fewer and Better Leads

By Gordon Johnson

Originally published on www.elearningindustry.com It’s important to market your Learning Management System at conferences and trade shows. But you’ve got to do it well AND in moderation. Conferences are an LMS Marketing Staple Let me start by saying that a lot…

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LMS Marketing Tip #4: One Great Lead Is All It Takes

By Gordon Johnson

Originally published on www.elearningindustry.com Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to marketing leads. Why Focusing…

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LMS Marketing Tip #3: When customers succeed, so do you

By Gordon Johnson

Originally published on www.elearningindustry.com There’s an amazing amount of competition out there, which means to be competitive, learning platform vendors must be better at satisfying customers. One way to do it is through marketing? In this article, I’ll share ways…

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LMS Marketing Tip #2 – Keep A Close Eye on Who Visits Your Website

By Gordon Johnson

Originally published on www.elearningindustry.com It’s not enough to merely draw visitors in and hope for the best. You need to nurture your leads and develop an effective follow-up strategy. In this article I’ll discuss how to keep a close eye…

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LMS Marketing Tip #1: SEO – Be in all the places your buyers are searching

By Gordon Johnson

Originally published on www.elearningindustry.com Your Learning System may be the best there is, but it may get lost in the online crowd if you don’t have a strong web presence. In this article I’ll share tips to make your learning…

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