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Helping learning technology and training companies accelerate growth

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The Ultimate Guide to LMS Marketing

Learn the 10 Marketing Strategies that No Learning Tech Vendor Can Live Without

"Gordon has a comprehensive understanding of the training industry and created a highly customized marketing program for us that has transformed our business." Ian Huckabee | Principled Technologies

"Gordon was able to quickly assess our needs, positioning and guide me to the highest ROI marketing strategy and activities. Gordon is part of our secret sauce and has helped us punch above our weight." Cam Tripp | Savvy Leadership

“Gordon is the strongest marketing person I've ever known. He has the ability to analyze complex solutions and break them into simple, easy to understand marketing messages and programs. The results of our programs have been amazing.” Tom Bronikowski 

Generate qualified, targeted leads

Deliver a message that sells

Get the analysts on your side

Marketing solutions that move you to the top of the learning market

Our specialty is designing transformative marketing strategies that generate qualified sales opportunities that grow your business.

We employ the latest digital marketing channels, coupled with traditional techniques to achieve industry-leading brand awareness, widespread web presence with high-impact content and messaging.

About Gordon L. Johnson

For over twenty years, he's helped grow all sorts of training and tech companies in the corporate learning space, including learning management systems, custom eLearning, off-the-shelf content, training delivery, etc. He’s done pretty much every marketing strategy and tactic there is, so he’ll make sure you focus your efforts on what works.

Featured Clients

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powerround Logo | Client of Gordon L Johnson | LMS Consultant
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Client Testimonials

“The year before we began working with Gordon, our revenue grew by 28% over the previous year. Working with Gordon helped us to accelerate that growth. Equally important, he has saved us time and money by generously sharing with us the many resources he has in the training industry – resources that we may never have found ourselves.” Nat Dunn | Webucator

Gordon L Johnson | Headshot | LMS Marketing Consultant

“Gordon is a marketing wizard with incredible insight into how to create brand awareness, generate strategic business, and drive revenue. In addition to his irreplaceable experience in the learning, LMS, and HCM industry.” Caleb Johnson | TTec

"I have seen Gordon reinvigorate learning organizations (including my own) and achieve quantum growth and exposure through his marketing expertise." Cevin Owens | McKinsey

“Gordon is marketing. His ability to stay one step ahead of the general marketing trends helped Expertus stand out in the sea of LMS vendors.” Calvin Choi | Expertus


persona voice of customer

Know Thy Prospect. Know Thy Customer.

By Scott Hornstein

How using voice of customer and understanding the corporate training buyer persona will change your game By Scott Hornstein Originally published on The marketplace for professional learning is crowded and supremely competitive, but you’re well aware of that. You…

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Best LMS Websites Introduction

This Is Not A List Of The Best Learning Management Systems

By Lynne McNamee

This article was originally published on eLearning Industry If you are looking for a list of top Learning Technology solutions, you’ve come to the wrong place. If you want to know which LMS will work best for your company, do…

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Best LMS Website SEO

Top 10 Best LMS Websites For SEO

By Lynne McNamee

What it takes to reach the top of Google search This article was originally published on eLearning Industry We can all agree about the importance of a website for LMS vendors. In today’s environment, a website acts like a business…

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marketing ideas for training courses

How to grow a training business: Marketing solutions for your 5 biggest challenges

By Gordon Johnson

Last month, we asked you what challenges you face in growing your training business and what solutions work for you. Here are the top five things we learned from what you had to say. #1 Challenge.  I can’t find enough…

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Win Loss Analysis

How to Use Win-Loss Analysis to Grow Your LMS Business

By Gordon Johnson

Originally published at A Q&A with Win-Loss Expert Jen Berkley Jackson A typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who you were up against.…

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6 Keys to Successful LMS Marketing in Europe

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Originally published on Most of my first two years of LMS marketing in Europe were spent beating my head against a wall. I knew it would be hard, and different from marketing to US buyers, so I went in…

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Top 10 Best Overall LMS Websites

By Gordon Johnson

… and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the…

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Best LMS Website Content

Top 10 LMS Websites with the Best Content

By Gordon Johnson

… and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other…

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Best LMS Website Designs

Top 10 Best Designed LMS Websites

By Gordon Johnson

… and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and…

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