Proven solutions for growth in the LMS and learning technology market

ebook image with background knocked out

The Ultimate Guide to LMS Marketing

Learn the 10 Marketing Strategies that No Learning Tech Vendor Can Live Without

"Gordon has a comprehensive understanding of the training industry and created a highly customized marketing program for us that has transformed our business." Ian Huckabee | Principled Technologies

"Gordon was able to quickly assess our needs, positioning and guide me to the highest ROI marketing strategy and activities. Gordon is part of our secret sauce and has helped us punch above our weight." Cam Tripp | Savvy Leadership

“Gordon is the strongest marketing person I've ever known. He has the ability to analyze complex solutions and break them into simple, easy to understand marketing messages and programs. The results of our programs have been amazing.” Tom Bronikowski 

Generate qualified, targeted leads

Deliver a message that sells

Get the analyst community on your side

Marketing solutions to put you on top of the learning tech market

Gordon L. Johnson has been a marketing leader in the corporate L&D industry for over twenty years with the last ten years dedicated to learning technology, so he knows what works, and just as importantly, what doesn’t.

Gordon’s specialty is developing transformative marketing strategies that generate qualified sales opportunities. He employs the latest digital marketing channels, coupled with traditional techniques to achieve industry-leading brand awareness, widespread web presence with high-impact value propositions.

Featured Clients

global knowledge logo
powerround Logo | Client of Gordon L Johnson | LMS Consultant
microsoft logo
expertus logo
cognos logo

Let's Chat

Please enter your name.
Please enter a valid phone number.
Please enter a message.

Client Testimonials

“The year before we began working with Gordon, our revenue grew by 28% over the previous year. Working with Gordon helped us to accelerate that growth. Equally important, he has saved us time and money by generously sharing with us the many resources he has in the training industry – resources that we may never have found ourselves.” Nat Dunn | Webucator

Gordon L Johnson | Headshot | LMS Marketing Consultant

“Gordon is a marketing wizard with incredible insight into how to create brand awareness, generate strategic business, and drive revenue. In addition to his irreplaceable experience in the learning, LMS, and HCM industry.” Caleb Johnson | TTec

"I have seen Gordon reinvigorate learning organizations (including my own) and achieve quantum growth and exposure through his marketing expertise." Cevin Owens | McKinsey

“Gordon is marketing. His ability to stay one step ahead of the general marketing trends helped Expertus stand out in the sea of LMS vendors.” Calvin Choi | Expertus


Webinar Best Practices from Sharyn Fitzpatrick of Marcom Gurus

By Gordon Johnson

Webinars are a big part of all of our marketing plans, but few do them as well as Sharyn Fitzpatrick of Marcom Gurus. She helps companies run great webinars and has managed over 2000, so she’s seen just about everything.…

Read More

10 Ways to Grow Your Training Business without Spending a Dime on Marketing

By Gordon Johnson

Years ago, the president of a small software training company asked if it was possible to grow your business without spending any money on marketing. My gut reaction was simply, “No way!” However, knowing that wasn’t the right answer, I…

Read More

How to Engage Learners: 5 Proven Marketing Tactics

By Gordon Johnson

Do you manage the budget of a corporate learning program? If so, you probably wish you didn’t need to spend any of that money on marketing. People in training naturally want to focus their effort on creating compelling learning experiences,…

Read More

5 Ways to Increase Your Best Leads: Customer Referrals

By Gordon Johnson

It doesn’t take long to learn that your best leads are referrals. When one of your clients refers you to a colleague, they’re usually doing it because there’s a real opportunity there. Also, their colleague’s company is usually similar to…

Read More